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Yesterday I showed you that wonderful screen-shot of a Real Estate adsense ad displayed on a completely irrelevant site.

I also told you that I didn’t know how to avoid this problem and that you should look into how to avoid the problem if you are running adsense for your Real Estate Business.

Since I didn’t know how, Jim Kimmons from About.com Guide to Real Estate Business stepped up to the plate and left a comment saying that he wrote some articles addressing this particular problem. I emailed him and asked for the links so I can post them here. Please read if you are running a PPC advertising campaign.

This article is about specifically tuning your campaign with content match.
http://realestate.about.com/od/realestatewebsites/qt/content_match.htm

This is a link to the complete PPC tutorial. 

http://realestate.about.com/od/realestatewebsites/tp/ppc_real_estate.htm

Also I have put on a new theme (its still a work in progress). Come to the site and check out the header images and tell me what you think. www.futureofrealestatetechnology.com

Loren Nason
Future of Real Estate Technology

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